What we look at

When improvements are suggested, they are always assessed in the light of our strategic priorities...

The MSC policy development process supports the organisation’s overall goal — to use our program to contribute to the health of the world’s oceans by:

  • recognising and rewarding sustainable fishing practices
  • influencing the choices people make when buying seafood
  • working with our partners to transform the seafood market to a sustainable basis

To support this goal, we need an independent, credible and effective MSC program that is accessible globally and enhanced and maintained on an ongoing basis. Improvements need to be demonstrably aligned with this strategic direction, specifically by supporting at least one of these outputs:

  • certification and licensing program requirements are clear, comprehensive and widely respected
  • assessments against MSC standards and logo licensing requirements are consistent, efficient and robust, as the program grows
  • MSC certification and licensing programs are accessible globally
  • certification and licensing programs are consistent with and inform international best practice
  • the benefits of MSC certification and logo use are recognised by stakeholders